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Writer's pictureMeenu Balaji

Food Cravings? 7 Surprising Reasons Beyond Willpower

Do you often find yourself standing in front of the fridge at midnight, thinking whether that leftover pizza is calling your name? Food cravings can be intense, and while we often attribute them to willpower, there’s more beneath the surface. Let’s look into seven surprising reasons behind those untimely cravings and how you can manage them—straight from a nutritionist’s perspective.


What Causes Food Cravings?

1. Nutrient Deficiencies

Sometimes, your body craves certain foods because it is missing certain nutrients. For example, if you’re craving chocolate, it might be your body’s way of saying it needs magnesium. Similarly, cravings for salt could mean a lack of sodium or other minerals (3)

craving salty food meaning, craving salt means lack of

Tip: Eat a balanced diet with fruits, vegetables, healthy fats, whole grains, and proteins. If you still have cravings, consider consulting a nutritionist for a personalized assessment. They will help you identify the cause.


2. Emotional Triggers

Cravings can often be linked to emotions. Stress, anxiety, and sadness can lead to what we call “emotional eating.” When we are upset or sad, many of us turn to comfort foods for a quick mood boost.


emotional eating meaning, emotional eating cycle, what are the signs of  emotional eating

Tip: Instead of reaching for a bag of chips, try healthier alternatives like nuts or yoghurt. Trying mindfulness practices, such as meditation or yoga, can also help manage emotional triggers. Journaling about your feelings may offer insight into your cravings.


3. Hormonal Changes

Hormones play a huge role in regulating hunger and cravings. For example, women often experience more food cravings before their periods due to changes in estrogen and progesterone levels (4). These hormones can increase appetite and cravings for high-calorie foods.


PMS craving

Tip: Track your cycle and be aware of when cravings hit. Having healthy snacks on hand during these times can help you make better choices. Additionally, keeping a food diary can help you identify patterns and triggers linked to your hormonal fluctuations.


4. Lack of Sleep

Did you know that lack of sleep can mess with your hunger hormones? Ghrelin, the hormone that signals hunger, increases when you’re sleep-deprived, while leptin, which signals fullness, decreases. This hormonal imbalance can lead to cravings, especially for sugary and fatty foods.


why am i so hungry when i don't sleep

Tip: Aim for 7-9 hours of quality sleep each night. Establishing a bedtime routine, such as turning off screens an hour before bed and creating a relaxing sleep environment, can promote better sleep and help control those cravings.

5. Habit

Sometimes, cravings stem from habit rather than genuine hunger. If you always munch on popcorn while watching your favourite show, your brain starts associating the activity with food, even when you’re not hungry.


Tip: Be mindful of your eating habits. Try to differentiate between physical hunger and habitual eating. If you find yourself reaching for snacks out of habit, consider replacing that snack time with another enjoyable activity—like going for a walk or reading a book.


6. Dehydration

Thirst can often be mistaken for hunger. If you’re not drinking enough water throughout the day, your body may send signals that you interpret as cravings. This can lead to unnecessary snacking.


how much water to drink in  a day

Tip: Keep a water bottle handy and aim to drink at least 8-10 glasses of water a day. If you’re feeling hungry, try drinking a glass of water first and wait a few minutes. Infusing water with fruits like lemon or cucumber can make hydration more enjoyable.


7. Marketing and Environment

The world around us plays a significant role in our cravings. Ever notice how fast food advertisements pop up everywhere? Or how do those nostalgic bakery smells through the air as you walk past? Your environment and the media can heavily influence what you crave (1).

what causes food craving

Tip: Be aware of your surroundings. Meal prepping and keeping healthy snacks handy can help you in these situations. Stocking your cupboard with nutritious snacks like roasted makhanas, roasted channa, nuts and seeds makes it easier to choose healthy snacks.


Final Thoughts

Food cravings can make you over eat and cause unhealthy weight gain (2). Remember, it’s all about balance. Allow yourself occasional indulgences without guilt, but make sure they’re just that—occasional. If cravings persist or significantly impact your daily life, consider seeking advice from a nutritionist. They can provide personalized strategies tailored to your specific needs.


Stay tuned to your body’s signals, and embrace the journey of mindful eating. Here’s to healthier choices and a happier you!

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